Virtual workshop: Narratives to dispute political meanings
EXECUTIVE
Amparo Marroquín (UCA, El Salvador), Omar Rincón (UniAndes, Colombia) and Daiana Bruzzone (FPyCS – UNLP, Argentina)
Home: 20 / 10 / 2025 | Registration: 14/08/2025 al 19/10/2025
Modality: Virtual with live classes and exclusive materials
Workload: 50 hours long.
Duration: 1 month
We live in an era of intense symbolic disputes, where the radical right understands the languages of desire, fear, and emotion better than progressivism. While left-wing communication remains clinging to critique, rationality, and pedagogy, the new right wins hearts with compelling narratives, disruptive aesthetics, and controversial strategies of narrative positioning. While the right seduces, the left and progressive movements often continue explaining, denouncing, and perhaps even boring people?
This workshop aims to challenge traditional approaches to public and political communication and to engage in narrative struggle. Therefore, we will address questions such as: Why don't we inspire love? Why don't we seduce? Why do we speak as if we were delivering endless lectures, neglecting feelings and emotions?
To answer these questions, the workshop proposes practices, tactics and strategies for communicational dispute from the activation of meanings, affects and progressive citizenships from the perspective of rights and democracy.
Over six sessions, we invite you to invent a popular activist communication that challenges common sense. We propose that together we dare to break down established formats, build narratives from the ground up, reclaim plebeian aesthetics, and experiment with narratives that transcend the usual framework. We want to create culture and politics with disruptive rhythms, bodies, desires, and pleasures.
- [Theoretical] Understanding the aesthetic, political and cultural frameworks in which communication disputes and battles for common sense are played out today.
- [Critique] Review the communication strategies and styles of left-wing and progressive narratives.
- [Laboratory] To explore forms of political, artistic, and media narrative from the popular, the contradictory, and the affective. This means thinking about politics through narrative, emotion, performance, and community building.
- [Political] Reappropriating technological, aesthetic, and political tools from a tactical and situated perspective.
- [Practical] Produce communication pieces that challenge through humor, irony, remix, one's own voice and the power of collective storytelling.
- To communicate is to contest meanings
- The narrative selves: formats of appearance and activation
- STORYTELLING, storydoing, storyliving, storymaker
- Revamping the ordinary
- Narrating futures in order to exist politically
- Narratives to dispute political meanings
- Amparo Marroquín (UCA, El Salvador)
- Omar Rincón (UniAndes, Colombia)
- Daiana Bruzzone (FPyCS - UNLP, Argentina)
The workshop The course will be delivered virtually, combining synchronous and asynchronous components. Over the course of a month, a total of six classes will be offered: four live sessions and two recorded sessions available for asynchronous viewing. Each class will integrate critical theory, case studies, and creative production.
Live classes will be held on the following days Monday at 14 p.m. (ARG/URU/BRA) / 13h (CHI) / 12h (COL/ECU/PERU) / 11h (MEX/Central America) through the Zoom platform, which will allow direct interaction between participants. In addition, students will have access to exclusive materials, available in the virtual classroom, that will complement the content covered in each session.
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Early registration (until 15/09) |
General registration (May 6th to May 12st) |
Registration without discount |
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Full or Associate Member Center |
$100 |
USD 150 |
$200 |
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No link |
$150 |
USD 225 |
$300 |
Queries: [email protected]
