Platform for the Promotion of Postgraduate Programs
Master's Degree in Markets
School of Social Sciences - Pontifical Bolivarian University - Medellín Campus - ECS/UPB - Colombia
General Information
Director: Mauricio Giraldo OrozcoModality: In‑person
Duration: 2 years in the Making
Email: [email protected]; [email protected]
Website: www.upb.edu.co/portal/page?_pageid=1054,51739808&_dad=portal&_schema=PORTAL
Phone: (57-4) 4488388 ext.13345
Academic program
The Master's Degree in Markets brings together, on the one hand, the key elements of economics, market structures and the behavior of its agents in diverse socio-political, cultural and economic environments; and on the other hand, the strategic principles of marketing, intervention and quantitative and qualitative market analysis, so that decision-making involves, in the design of the marketing mix, complex, varied and relevant elements for a more assertive performance.
The program has two areas of emphasis: promotion and market analysis. Through these, applicants from diverse professional backgrounds can pursue their educational interests by making the most of their skills and abilities. It is a program with an innovative approach that understands the market as a complex system where key factors converge to understand its behavior and design its management. A multidisciplinary approach ensures this systemic perspective of the market and the practice of marketing.
OBJECTIVE:
To train a market analyst with skills for the systemic intervention and research of the market and the market by appropriating technical, methodological, analytical, conceptual and strategic capabilities that are creative and supported by qualitative and quantitative study techniques and methods, so that they allow a differentiated performance in the conception of the market and the management of marketing.
The program has two areas of emphasis: promotion and market analysis. Through these, applicants from diverse professional backgrounds can pursue their educational interests by making the most of their skills and abilities. It is a program with an innovative approach that understands the market as a complex system where key factors converge to understand its behavior and design its management. A multidisciplinary approach ensures this systemic perspective of the market and the practice of marketing.
OBJECTIVE:
To train a market analyst with skills for the systemic intervention and research of the market and the market by appropriating technical, methodological, analytical, conceptual and strategic capabilities that are creative and supported by qualitative and quantitative study techniques and methods, so that they allow a differentiated performance in the conception of the market and the management of marketing.
The Master in Markets will be a professional with a differentiated performance due to their abilities to:
- To investigate theoretical and practical aspects from the multi and interdisciplinary perspective of contemporary marketing.
- Evaluate the impact of the forms, techniques and tools of intervention on the dynamics of the markets.
- To understand the complexity of the organizational reality of marketing.
- Graduates of the program will be able to work as professional managers, consultants, or teachers at the local, regional, national, and international levels.
- To investigate theoretical and practical aspects from the multi and interdisciplinary perspective of contemporary marketing.
- Evaluate the impact of the forms, techniques and tools of intervention on the dynamics of the markets.
- To understand the complexity of the organizational reality of marketing.
- Graduates of the program will be able to work as professional managers, consultants, or teachers at the local, regional, national, and international levels.
