Advanced Diploma in Publishing Policies for the Social Sciences
ACADEMIC COORDINATION : Lucas Sablich (CLACSO and University of Buenos Aires, Argentina) and Nicolas Sticotti (National University of Avellaneda, Argentina)
Virtual format | July to December 2020
The book, even in this era defined by digital communication technologies, remains the primary vehicle for transmitting knowledge and culture. Possessing an irreplaceable symbolic weight, it embodies two logics in its very definition. One is cultural and intangible, almost impossible to value, and the other is material, linked to the physical medium, which finds its quintessential expression in the printed book. As Pierre Bourdieu points out, the book is “a double-sided object, both economic and symbolic; it is simultaneously commodity and meaning; the publisher is also a dual figure, who must know how to reconcile art and money, the love of literature and the pursuit of profit” (Bourdieu, 1999: 242).
This game of multiple values governs the publishing industry, even today, which has largely become a sector not exempt from the formation of large transnational oligopolies characteristic of globalization.
However, within this same context of concentration, thanks to decisive technological changes in both book production and distribution, a vast number of small and medium-sized publishing projects have also emerged across the continent. These projects, true guarantors of bibliodiversity, are born, thrive, or disappear in the diverse contexts of crisis that all too frequently plague Latin America.
Small and medium-sized publishing houses carry on a Latin American publishing tradition that received its initial modern impetus from publishers brought by the diaspora of the Spanish Civil War, primarily to Mexico and Argentina, but also to Venezuela, Uruguay, Chile, and the rest of the Americas. This publishing field was consolidated not only through the work of these publishers but also through policies and projects promoted by the state and public universities, such as the Fondo de Cultura Económica in Mexico and the University of Buenos Aires Press in Argentina. Many of these projects, which until the late 1960s enjoyed significant vitality and reach, were curtailed by the various waves of civic-military dictatorships that plagued the continent. Following this period, the entry into nascent globalization, coupled with the transnational expansion of the first Spanish publishing groups, brought a halt to the development of Latin American publishing.
From this ongoing process, shaped by the technological revolution of digital media, the publishing industry, across its entire value chain, has undergone (and continues to undergo) substantial modifications in its production and consumption processes. These processes are drastically transforming culture, bringing together hybrid and mixed media, languages, and narratives (Roberto Igarza). Not only are pre-existing practices and processes changing, but new appropriations and ways of relating to cultural goods are emerging, especially those arising from digital processes. In this context, reflection on the intersections between technology, digital convergence, readers/consumers, books, and publishers becomes essential for the sector. What are these new practices regarding written culture? Are new technological screens and other leisure and free-time activities related to the possibility of cultivating new readers? Do these new consumption patterns offer opportunities for the products of the publishing industry?
Through sheer determination and unwavering commitment, the publishing industry always manages to survive and thrive. In a context of global concentration, the keys to this development lie in the collaborative work and strategies of independent publishers, but also in the public policies implemented by the government. These intersections and tensions form one of the fundamental themes of this course.
- Caridad Tamayo (Casa de las Américas, Cuba)
- José Castelho (Former President Director of Editora UNESP, and Former Executive Secretary of the National Book and Reading Plan, Brazil)
- José Luis De Diego (National University of La Plata, Argentina)
- Arianna Becerril García (Redalyc, Mexico)
- Daniela Szpilbarg (University of Buenos Aires, Argentina)
- Marisol Vega (Editorial Cuarto Propio, Chile)
- Nicolás Arata (CLACSO and University of Buenos Aires, Argentina)
- Paloma Saiz Tejero (Reading Brigade, Mexico)
- Ezequiel Saferstein (University of Buenos Aires, Argentina)
- Freja Cervantes (Autonomous University of Mexico)
- María Fernanda Pampín (CLACSO and University of Buenos Aires, Argentina)
- Daniela Campero (Reading Brigade, Mexico)
- Rodolfo Hamawi (National University of Avellaneda, Argentina)
- Roberto Igarza (National University of Rosario, Argentina)
- Carlos Gallardo (Autonomous Metropolitan University, Mexico)
- Daniela Campero (Brigade for Reading in Freedom, Mexico)
Total workload of 128 hours
This module will present an editorial overview of the period 1930-1980, focusing on two continental ideologies: Americanism and Latin Americanism. These two main trends across the continent will be explored through an examination of various publishing projects (state-run, private, and mixed).
José Luis De Diego (National University of La Plata, Argentina)
This module will address, among other topics, the processes of concentration, hyper-concentration, and transnationalization in the publishing world, and how these lead to the reconfiguration of the publishing landscape, as well as the transformation of the editor's role. It will also explore the emergence of independent and self-managed ventures, their ideological, aesthetic, and political motivations, the book as a political tool for social change, the emergence of the notion of "bibliodiversity" and its challenges over time, and the contemporary scenarios and challenges of Latin American publishing in the 21st century.
Cecilia Szpilbarg (University of Buenos Aires, Argentina) and Ezequiel Saferstein (University of Buenos Aires, Argentina)
This module will explore the development of the concept of cultural industries, from its critical origins in the Frankfurt School to UNESCO's recommendations for considering them as guarantors of cultural diversity. It will analyze the publishing sector within the cultural industries, focusing on Latin American specificities and characteristics, and the role of public policy as a key factor in its development and promotion.
Rodolfo Hamawi (National University of Avellaneda, Argentina)
The evolution of the media and cultural ecosystem is closely linked to social practices shaped by increasing technologization, which in some cases becomes extreme. The digital paradigm has introduced notable changes in how content is produced and distributed, and in how readers access texts and share the reading experience. The book value chain is searching for a transitional paradigm as the process of platformization advances, the link between reading and writing is renewed as ubiquitous practices, new narrative expressions emerge, and the relational, cultural, and economic value of communities of conversation around books increases within the ecosystem.
Roberto Igarza (National University of Rosario, Argentina)
This module will develop tools for planning editorial work according to the different characteristics, scopes, and objectives of various types of publishers. It will help identify the needs of each project in order to find the most effective management mechanisms.
Carlos Gallardo (Autonomous Metropolitan University, Mexico)
This module will explore, through the accounts of various protagonists, diverse Latin American publishing experiences that extend beyond the book as an object. The implementation of a national reading policy, the construction of a canon, open access scientific production, and the challenges faced by independent publishers are some of the topics that will be addressed.
Nicolás Sticotti (UNDAV-CLACSO) and Lucas Sablich (UBA-CLACSO) - Coordination
| Paying until 24/6 | Paying in cash (until 5/7) | Paying in 3 installments (until 5/7) | |
| CM Plenos | $100 | $200 | USD 210 (3 x USD 70) |
| CM Associates | $150 | $300 | USD 330 (3 x USD 110) |
| No link | $150 | $300 | USD 330 (3 x USD 110) |
To participate, you must register using the online form by clicking here. Registration will be open from April 30 to July 1, 2020.
Upon completion of the registration process, you will receive a confirmation in your email.
Classes will begin in July and will conclude in December 2020.
All registered participants will receive the necessary instructions to access the classes, bibliography and discussion forums through the CLACSO Virtual Training Space.
Accessing and navigating the Virtual Learning Environment is very simple and user-friendly. In any case, a technical and academic support team will always be available to you.
Yes, the advanced diploma is certified and accredited by the Latin American Council of Social Sciences (CLACSO). The diploma will be sent digitally and is completely free of charge.
| Paying until 14/6 | Paying from 15/6 | Paying in 3 installments (until 1/7) | |
| CM Plenos | $100 | $200 | USD 210 (3 x USD 70) |
| CM Associates | $150 | $300 | USD 330 (3 x USD 110) |
| No link | $150 | $300 | USD 330 (3 x USD 110) |
Payment can be made in one installment by credit card, bank deposit, or bank transfer. We also offer the option of paying in 3 installments.
Yes. There will be discounts for students belonging to CLACSO Member Centers and CLACSO Associated Centers, for CLACSO Associate Researchers, and for all those who pay before June 14, 2020.
Inquiries: [mail protected]
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